Public Relations

Communicating the Value and Importance of Insured Retirement Strategies

Committee Objectives

1. To improve/enhance the brand of insured retirement strategies through earned media in top tier publications that reach multiple core audiences.
2. To become a “first phone call resource” for the media and IRI members for both positive media and crisis management issues.
3. To broaden the awareness and increase the understanding of insured retirement strategies among broker/dealers and financial advisors.
4. To lead the industry on the utilization of new media in the promotion of insured retirement strategies, and to position IRI as a social networking thought leader.

Current Working Groups

1. National Retirement Planning Week Working Group
2. Reporter Education Working Group

Committee Meetings

1. In person: During the Annual Meeting and the Marketing Conference.
2. Conference calls: Monthly
3. Steering Committee: Monthly conference calls

Committee Participation

The committee has over 50 members, representing more than 30 companies and organizations.

How Do I Join?

You must be a member of the Insured Retirement Institute to participate. Complete this form to be added to this committee.

Committee Leadership

Chair: Lisa Bennett, Prudential Financial
Vice Chair: Christina Dolan, BlackRock

Insured Retirement Institute Liaison

Danielle Holland, VP of Communications, Marketing & Research