Robert H. "Bob" Benmosche, President & CEO of American International Group (AIG) arguably one of the most historic figures to step up during the financial crisis, keynotes IRI's 2011 Marketing Conference in Washington, DC. Mr. Benmosche joined American International Group, Inc. as President & CEO in August 2009 after retiring as Chairman and Chief Executive Officer of MetLife, Inc. in 2006. Even more impressive than his rise to the top of MetLife, or now running one of the largest insurers in the world, is what he recently accomplished in the last two years - the perceived impossible. In the aftermath of the financial services meltdown and subsequent recovery, Mr. Benmosche traces the industry's progress from its early roots in the 1970s, through the recent crisis, to the opportunities and promise that lie ahead. His remarks chronicle the remarkable turnaround at AIG, the lessons learned and what it takes to be successful in today's new financial services environment.