John Kennedy is executive vice president of Lincoln Financial and Chief Distribution and Brand Officer. In this role, he has oversight for Lincoln’s industry-leading wholesale franchise, Lincoln Financial Distributors, Inc. (LFD), focused on Retirement Solutions, Life & Executive Benefits, MoneyGuard and Investment Solutions, as well as Lincoln’s Agency Distribution channel serving independent producers and financial professionals.

In addition, he also leads Lincoln’s brand organization with oversight for marketing, advertising, and sponsorship, which includes Lincoln’s partnership with the Philadelphia Eagles Organization and Cobbs Creek Foundation. He is a member of the company’s Senior Management Committee.

Kennedy serves on the board of the Insured Retirement Institute (IRI), a leading association that advances retirement security through advocacy, research, awareness, and the development of digital solutions. He also serves on the board of Pop Warner, the nation’s leading nonprofit youth football, cheerleading, and dance organization, helping expand access to team sports and youth development opportunities across the United States.

Previously, Kennedy served as senior vice president and head of Retirement Solutions Distribution for LFD, where he led the relationship management organization. Prior to joining Lincoln Financial, he held leadership roles at MetLife Investors, AXA Distributors, and PLANCO, a financial services subsidiary of The Hartford.

He received a bachelor’s degree from Saint Joseph’s University in Philadelphia, PA.