Shani Armon is the Chief Membership & Marketing Officer for the Insured Retirement Institute (IRI). IRI is the leading financial services trade association for the retirement income industry. Members represent the entire supply chain of insured retirement strategies, including Insurers, Banks, Asset Managers, Broker-Dealers, Distributors, Financial Advisors, Law Firms and Solution Providers.

Armon is responsible for creating and accelerating IRI’s marketing strategy and brand recognition. She is focused on driving the association’s vision of championing retirement security for all Americans through leadership in advocacy, awareness, research, and advancement of technology solutions within a collaborative industry community. Armon provides overall strategic and operational leadership for marketing efforts targeted to various audiences, including members, nonmembers, the industry, and the public. She ensures accurate, consistent messaging in the organization’s marketing initiatives.

Armon also possesses overall responsibility for the organization’s membership operations, which include recruitment and retention, member services including management of the organization’s Premier Alliance Program, a high-level marketing and branding strategy membership program. Armon directs the planning and execution of the organization’s conferences, including logistics, vendor relations and contract negotiations and sponsorship acquisition.

Armon leads IRI’s diversity equity and inclusion work with internal partners and a subset of the Board of Directors to gain input and build buy-in on the strategy and approach for DEI efforts
throughout IRI’s membership communities. Previously, Armon served as the Senior Manager of Sponsorship and Sales for Industrial Designers Society of America and was responsible for strategic sourcing, third-party risk management and for ensuring a beneficial end to end sponsorship experience for service providers and member firms. Armon also served as an advisor to the CEO, driving strategic IDSA initiatives. She also served as the Senior Meeting Planner and Sponsorship Specialist for Investment Company Institute where she partnered with member firms to create the first Women in Leadership platform and brought in $1M in sponsorship revenue year over year.

Armon is a graduate of the University of Virginia and holds a BA in Psychology. Armon is a member of the Dr. Martin Luther King, Jr. Cultural Foundation where she leads fundraising and efforts.