Dan Zielinski is IRI’s Chief Strategic Communications Officer and responsible for media relations, executive communications, social media, and digital communications.

Dan joined IRI in 2018 and initiated a strategic plan to boost IRI’s visibility, credibility, and reliability with media outlets. He works closely with all IRI departments to identify opportunities to demonstrate IRI capabilities, strengths, and programs. IRI media efforts deliver frequent positive attention in mainstream and trade press outlets.

Before IRI, Dan served as Senior Vice President, Public Affairs for the U.S. Tire Manufacturers Association. In that role, he directed media outreach and government relations activities. He led the association’s external communications efforts through multiple crises, managed a national consumer education program, and worked to successfully enact federal and state legislation while defeating numerous onerous legislative initiatives. He represented the industry in hundreds of print, radio, and local and national television interviews.

Dan began his career in Washington, DC, serving as press secretary to two New York U.S. House of Representatives members. Following his Capitol Hill tenure, he was Director of Communications for the American Insurance Association. He then worked at APCO Worldwide, a renowned global public affairs firm, where he assisted clients in public affairs positioning and media relations.

Dan lives in Northern Virginia with his wife and two sons.