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IRI Commitment

IRI and its members are committed to advancing diversity, equity, and inclusion (DEI) across the insured retirement industry.

By acting in collaboration and establishing best practices, we can build workforces that reflect the communities we serve and that encourage all employees to bring their authentic selves to work every day.

The DEI Resource Center has been designed to highlight research, content, and strategies that will help to advance the adoption of DEI best practices across our industry. With this ready information, IRI will enable our member organizations and financial advisors to better examine opportunities for change and continue to push for action.

Standing Together

The insured retirement industry’s commitment and efforts to advance diversity, equity, and inclusion took a major step forward with the formation of the Coalition for Equity in Wholesaling (CEW).

The Coalition for Equity in Wholesaling has a simple mission: Create an inclusive wholesaler workforce that mirrors the diversity of America.

Through awareness, education, mentoring and networking, the CEW opens the door to a rewarding career for underrepresented communities. The range of experiences and perspectives these new wholesalers can bring to our internal culture will lead to a stronger, more successful company.

Our membership in the coalition is an exceptional example of our commitment to diversity and inclusion in our workforce.

Highlights

Inclusive Marketing Symposium

The virtual symposium provided a deep dive into the responsibility marketers have in shaping larger diversity and inclusion conversations as well as the structural changes teams can make to establish inclusivity as a lasting, functional pillar rather than a fad.

We discussed how inclusive branding that elevates the stories and voices of people who have been typically marginalized or underrepresented is crucial to connecting with diverse audiences, increasing market share, and creating positive social change in the world.

The Inclusive Marketing Symposium is presented by the Insured Retirement Institute and the Money Management Institute

Maturity Models for Inclusive Marketing

During IRI's 2021 annual conference, Eric Austin, Senior Director, Global Brand & Media Innovation, Procter & Gamble and Yogini Biswas, Chief Brand Officer, Brighthouse Financial provided insights on inclusive marketing campaigns and the importance of using updated data, new voices, and untapped channels to reach previously missed audiences.

They also gave an inside look into Procter & Gamble's (P&G) inspirational “Widen the Screen” campaign and discussed the wider strategy and desired outcomes driving P&G to think differently about the future of marketing.

Plugging the Gaps in Your Marketing Strategy

During IRI's 20 in 21 conference, Dr. Leah Wright Rigueur provided valuable insight on how pervasive institutional obstacles to racial justice have real business and societal implications. Companies that move forward consistently and persistently to adopt diversity, equity, and inclusion (DEI) policies will have a positive effect on not only the bottom line but for society as a whole.

Industry Resources

Our member firms are working diligently to create valuable content, tools and resources that will support their employees, their clients and financial advisors make a more inclusive industry.

Submitted by Nationwide

Caring for a loved one can be both rewarding and stressful. Our recent findings among Black caregivers in the Nationwide® 2020 Long-Term Care Consumer Survey revealed that while they think positively about their role, the stress and impact of the pandemic is taking a toll.

Submitted by LPL Financial

LPL's Advisor Diversity and Inclusion Leader, Lauren Taylor, shares how representation matters and how the new "Around the Table" series brings unique voices to a virtual roundtable.

Submitted by BlackRock

On this episode of The Bid, a BlackRock podcast,  Dr. Laura Morgan Roberts, Professor of Practice at the University of Virginia's Darden School of Business, and Wes Moore, CEO of the Robin Hood Foundation, a nonprofit focused on fighting poverty, share their views on race, bias and inequity in the workplace.

Submitted by Prudential Financial

Melissa Kivett, Managing Director, Head of Enterprise Relationship Management, Prudential Financial and IRI Board of Directors member, recently published an article on the unique financial challenges that women face that have been exacerbated due to the pandemic and how financial professionals can help women overcome these challenges as they plan for a financially secure retirement.

Submitted by LPL Financial

Listen and learn as a group of financial advisors talk to each other about the importance of diversity and inclusion and how they can better reach and serve new investor communities by understanding their cultural norms.

Submitted by Transamerica

If female investors control an estimated $14 trillion in investable assets and 51 percent of personal wealth in the U.S.,1 why does this important and fast-growing segment of investors still feel largely misunderstood by the financial services industry? Transamerica has developed a Women and Investing program where they discuss best practices for communicating with and serving female investors throughout their various life milestones. They will dive into three topics that could affect their retirement: grey divorce, caregiving, and widowhood. The goal is to continue the conversation on the importance of working with women as clients and how to address their unique circumstances, especially as they approach retirement.

1. "Women & Investing Analytical Report," New York Life Investments, April 2019.

For additional information regarding the IRI DEI initiative, contact Christina Brady cbrady@irionline.org or Shani Armon sarmon@irionline.org